Danhostel introduces a new visual identity
It is this diversity that defines us. Each location is unique, yet grounded in shared values.
To bring everything together in one clear and recognisable expression, we have chosen a symbol that connects it all: the swallow. Over the coming period, the swallow will become our new logo and will be reflected across our locations, materials, and digital presence.
The swallow
It moves across places and countries, always close to people. And it returns, again and again, just like Danhostel’s guests.
It is a symbol of movement and belonging. Of new beginnings and the familiar places we return to.
The swallow not only represents what Danhostel is today, but also carries our shared story forward.
Colours
Our new colour palette reflects what Danhostel stands for today: presence, movement, nature, and community.
The colours are inspired by the places we are part of, sky, sea, earth, forest, and dawn. They balance calmness with energy, and the local with the international.
Where we once had a more uniform look, the new colours allow us to express the diversity of Danhostel, from coast to city, from summer to winter, while still bringing everything together under one unified identity.
The colours support our story of places with history and hospitality with soul.
